The hottest food trends for 2008 have been revealed by the Innova Database.
Natural products are set to be the biggest thing next year, according to the company, with consumers becoming increasingly concerned about the use of additives in food products, Food Ingredients First reports.
In packaging, going green will be every company's mantra, the report claimed, with carbon conscious packaging the next step.
Furthermore, packaging is likely to weigh less following Coca-Cola's move to slim down its iconic glass bottles.
The Innova Database also points towards a health trend for 2008, with food technologies allowing new concepts.
An example of new health concepts will be probiotic chocolate, the company asserted, with health drives will be a possibility in every food category.
Coca-Cola Enterprises has promised to push forward with innovation in the beverage sector 2008.
The firm recently stated that it is to focus on flavoured carbonates as well as sports and energy categories.
December 17, 2007