The Food and Drink Federation (FDF) has given its support to initiatives that will help reduce the amount of food that consumers needlessly throw away every day
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WRAP’s ‘Love Food, Hate Waste’ campaign was launched last week with the aim to raise consumer awareness that a third of food bought in the UK is thrown away.
“It is sad that so much food is being wasted needlessly” said Dr Liz Goodwin, WRAP Chief Executive on the launch. “At a cost of £8 billion a year, it’s a serious issue that not only impacts the environment but our pockets too”.
Julian Hunt, FDF Director of Communications, said on the oranisation’s decision to back ‘Love Food, Hate Waste’:
“The food and drink manufacturing industry is determined to make a real difference in reducing its impact on the planet – which is why FDF launched its five-fold environmental ambition in October.
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“Reducing waste is a key part of that bold plan and we will be working with WRAP, and others, to cut the amount of food and packaging waste that ends up in household bins and landfill. Given our common agenda, we welcome WRAP’s new campaign.”
November 6, 2007