Company Report: Lundberg Family Farms

Lundberg Family Farms

Lundberg Family Farms adheres to its family heritage to promote sales and sustainable agriculture
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  • Name: Lundberg Family Farms
In 1937, things looked bleak in the American Midwest where the ravages of the Dust Bowl had turned a once prospering landscape into a natural disaster. Faced with the prospect of continued deterioration Albert and Francis Lundberg moved their farm and family from Nebraska to Richvale, Cal., in the fertile Sacramento Valley.

Over the years they practice a brand of farming that put a premium on conservation and respect for the soil they tilled. Then, in the 1960s the Lundberg family realized they had a unique opportunity to sell their product - rice, farmed with a keen eye to maintaining soil quality and purity of the product - directly to the public. Rather than co-mingle their rice with conventionally grown rice they put themselves in a unique position to become one of the first family owned and operated organic rice farms in the U.S.

As environmentalism and a desire for organically farmed products have grown, Lundberg Family Farms has been a leader in this ever expanding market by providing a diversity of rise-based products that adhere to rigorous quality and agricultural standards.

The Business of Going Organic