Starbucks introduces natural ingredients into products

DATE: 30 Jun 2009
Starbucks coffee cups

Coffee chain Starbucks has announced it is replacing artificial ingredients in muffins and sandwiches with food containing no preservatives or additives.

By Ellie Duncan

The company’s smoothie and salad offerings will also contain more natural-sounding ingredients as Starbucks looks to entice health conscious consumers.

Bananas, Oregon blueberries and Michigan cherries will be used in products like Starbucks’ blueberry oat bar, banana walnut bread and strawberry banana vivanno smoothie.

In the year to September, food accounted for 15 percent of the company’s sales, which totalled $10.4 billion.

In an interview with Bloomberg yesterday, Vice President of the Food Division Sandy Stark, said: “We really wanted to up the quality of our food.

“We wanted something that we could be as proud of as we are with our coffee, and we knew we had a long way to go.”

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