PepsiCo is aiming a new low-calorie healthy alternative to its other well-known snacks such as Doritos and Lays.
Written by Jessica Summers
The ‘Smartfood’ popcorn clusters are the first of PepsiCo’s snacks aimed specifically at women. With no artificial colours, flavours or preservatives, the 120 calorie snack is the first of a range of new healthier snacks, which appeal to women who do the majority of the food shopping, to be brought out by the brand.
PepsiCo, the maker of soft drinks such as Pepsi, Tropicana juice and Lipton tea, said it sees an estimated annual opportunity of part of $650 million in these additional sales to women.
ROCKSTAR
The company also announced that it has signed a deal with Rockstar energy drink to distribute the caffeinated beverage through its bottlers.
Sales of energy drinks have far outpaced other soft drink categories in recent years, with strong appeal to younger adults. Pepsi already has quite a range of energy drinks, including Amp, No Fear and certain Starbucks bottled drinks.
Rockstar, which has 14 percent of the U.S. energy drink market saw sales drop 2.7 percent last year, according to Beverage Digest.
“Even though Rockstar has not been performing well recently, it’s still a major and important energy drink brand and Pepsi is smart to lock it in,” said John Sicher, the trade publication’s editor and publisher.