Only four years ago we launched Ella’s Kitchen with two products in one supermarket, with no market share and just me! Our aim was to make healthy, convenient and fun organic foods for babies and young children under a strong and personable brand. I persevered by focusing on the consumer needs and my big aspirations. We are now in every major supermarket in the UK, Norway and Sweden, and have big plans to expand our business further in the US too. Ella’s Kitchen is now a team of 26 people, we have 46 products and parents have spent over £30 million in this last year purchasing. We were the 9th fastest growing company in the UK in 2009 (Sunday Times FastTrack 100) and recently we won the Food and Drink Brand of the Year in the Grocer Gold Awards.
I identified some growing market trends – parents increasing spend on their children, a focus on healthy living and time pressure on parents that created a need for convenience – that led me to discover a space in the market for Ella’s Kitchen.
The focus at Ella’s Kitchen is really and truly on the customer. Ella’s Kitchen deals with each and every piece of feedback from our customers personally and promptly, to ensure that they know how seriously we take their views. We work hard to build up good relationships with mums and dads to make sure that we really listen to everyone and provide them with the products and service that they really want.
This dedication to the customer led to Ella’s Kitchen becoming a founding member of the Consumer Forum. The Forum is a unique partnership of British businesses that celebrates excellence in customer service. All members of The Consumer Forum share Ella’s Kitchen’s vision that a consumer-centric business – a business that puts the customer at the heart everything that they do – is a better business.
The Consumer Forum exists to promote value of consumer-centric businesses, such as Ella’s Kitchen to the wider business community, via a concerted campaign aimed at customers, the Government, the media and other key influencers. The Consumer Forum is a unique organization, being the only membership organization to represent innovative companies that strive for and embody excellence in the levels of customer service that they provide.
We engage with our customers as much as possible, maintaining and increasing our dialogue through the development of a new website and participation in online activities, such as Facebook and Twitter. Parents can join ‘Ella’s Friends’ via our website, to receive all our latest news and product information via regular newsletters.
The Consumer Forum will be launching its inaugural campaign this autumn, designed to take customer focus and servicing to the top of the corporate, political and media agendas. As a founding member, I will play a key role in the launch, recruiting new members to the Forum and driving the campaign’s call to action.
Paul Lindley is the founder of Ella’s Kitchen. For further information contact info@ellaskitchen.co.uk
I identified some growing market trends – parents increasing spend on their children, a focus on healthy living and time pressure on parents that created a need for convenience – that led me to discover a space in the market for Ella’s Kitchen.
The focus at Ella’s Kitchen is really and truly on the customer. Ella’s Kitchen deals with each and every piece of feedback from our customers personally and promptly, to ensure that they know how seriously we take their views. We work hard to build up good relationships with mums and dads to make sure that we really listen to everyone and provide them with the products and service that they really want.
This dedication to the customer led to Ella’s Kitchen becoming a founding member of the Consumer Forum. The Forum is a unique partnership of British businesses that celebrates excellence in customer service. All members of The Consumer Forum share Ella’s Kitchen’s vision that a consumer-centric business – a business that puts the customer at the heart everything that they do – is a better business.
The Consumer Forum exists to promote value of consumer-centric businesses, such as Ella’s Kitchen to the wider business community, via a concerted campaign aimed at customers, the Government, the media and other key influencers. The Consumer Forum is a unique organization, being the only membership organization to represent innovative companies that strive for and embody excellence in the levels of customer service that they provide.
We engage with our customers as much as possible, maintaining and increasing our dialogue through the development of a new website and participation in online activities, such as Facebook and Twitter. Parents can join ‘Ella’s Friends’ via our website, to receive all our latest news and product information via regular newsletters.
The Consumer Forum will be launching its inaugural campaign this autumn, designed to take customer focus and servicing to the top of the corporate, political and media agendas. As a founding member, I will play a key role in the launch, recruiting new members to the Forum and driving the campaign’s call to action.
Paul Lindley is the founder of Ella’s Kitchen. For further information contact info@ellaskitchen.co.uk
