During the trial, three Domino’s outlets worked with the Halal Food Authority to see the first 100 percent halal Domino outlets. Following a low performance, however, Domino’s has decided to end its halal menu and revert to selling non-halal produce, including pork products at these outlets.
A spokesperson for Domino’s said: “We took the decision to trial a halal menu back in January 2009 and chose to do so in three stores located in the Hall Green area of Birmingham, Bradford and Blackburn. However, the halal menu hasn’t attracted the custom we had hoped it would and we have decided to return to a conventional Domino’s menu in all three of these stores.”
Toppings available on the halal menu included roast and tandoori chicken, halal spicy beef sausage, halal pepperoni and halal cured turkey. However, Domino’s staples such as the “Meateor” pizza were not available at these restaurants because they contained pork products such as sausages and bacon.
Read how Domino’s has used social media to promote its brand here.Hear advice from Domino’s Head of Franchise Development on how you can franchise your business here. See how Domino’s has ranked among the world’s biggest franchise companies here.
Edited by Ellie Duncan
A spokesperson for Domino’s said: “We took the decision to trial a halal menu back in January 2009 and chose to do so in three stores located in the Hall Green area of Birmingham, Bradford and Blackburn. However, the halal menu hasn’t attracted the custom we had hoped it would and we have decided to return to a conventional Domino’s menu in all three of these stores.”
Toppings available on the halal menu included roast and tandoori chicken, halal spicy beef sausage, halal pepperoni and halal cured turkey. However, Domino’s staples such as the “Meateor” pizza were not available at these restaurants because they contained pork products such as sausages and bacon.
Read how Domino’s has used social media to promote its brand here.Hear advice from Domino’s Head of Franchise Development on how you can franchise your business here. See how Domino’s has ranked among the world’s biggest franchise companies here.
Edited by Ellie Duncan